Choose 2700–3000K sources that enrich reds without pushing orange, and aim from above or below to rake mortar lines. In a converted loft, we pulled fixtures closer by two inches and the wall suddenly felt hand-laid, inviting fingers to trace history during late dinners.
Matte, mineral finishes love soft, overlapping washes from two sides that avoid pinpoints and streaks. Keep beams wide, dim slightly, and let shadows feather. One client said their hallway finally breathed when we reduced output by twenty percent and nudged angle five degrees outward.
Side-lighting along the grain reveals figure without harsh glare. Pair 2850K warm-dim LEDs with high R9 to keep cherry and walnut saturated. If sheen is high, soften with diffusion film; if matte, permit a touch of sparkle to enliven evening gatherings.